An organization's purpose and long-term goals are described by which concept?

• A. Mission
• B. Vision
• C. Objective
• D. Strategy

Answer: (A)

The main idea here is the mission: it captures why the organization exists and the broad purposes it aims to achieve over time. A mission statement lays out the organization’s purpose and its ongoing objectives, providing direction for decisions, priorities, and daily operations. It’s about the reason for being and the overall long-run aims that guide what the organization does. By contrast, a vision describes the ideal future state the organization strives toward, specific objectives are narrow, measurable targets, and strategy is the plan to reach those targets. Because the question emphasizes both purpose and the long-term aims guiding actions, the mission best fits.